When creating links in documents, what is the most important guideline?

Keeping the link text short and descriptive is essential because it ensures that users can quickly understand the purpose of the link without reading a lengthy explanation. Short and descriptive link text conveys the essence of the destination, which is especially important for accessibility. Screen readers and other assistive technologies read links out of context, so having clearly defined and concise links helps users with disabilities navigate the document more efficiently.

Additionally, this approach caters to users who scan text rather than reading every word, making information retrieval more straightforward. Effective link text should be informative enough to allow users to predict what they will find upon clicking, which enhances usability and accessibility for all users, particularly those with cognitive disabilities.